CHALLENGE: A Little Brand on a serious topic

How do you successfully develop and launch a peer-reviewed (medical) journal, involving complex relationships between journal editors, academic investigators and publication professionals working for pharmaceutical companies or government representatives?  That was the question Arizona-based InPress Media Group asked as they searched for a strategic and creative partner to help launch ADC Review | Journal of Antibody-drug Conjugates.

SERVICES

Research & Strategy
Identity
Logo Design
ADCs Drug Map
SEO

STRATEGY: The Nuance of Each Job

We worked with InPress Media Group in fine-tuning their flagship journal’s target audience and helped them assess the needs and expectations of the readers, a process driven by a simple question, “What do their readers need/expect and how can those needs/expectations be met.”  Understanding the publication’s perspectives, requirements and goals, we developed a coherent, comprehensive publishing strategy which included a framework of critical issues and factors influencing optimal knowledge transfer and translation. Additionally, we improved the publication design, enhancing readability and SEO functions and developed and executed the publication launch plan.

Reaching Our Audience

Kiterocket’s involvement was crucial in realizing an unprecedented success of this niche publication, leading to exponential growth of readership and underwriting. Within six months after the launch of the restyled publication, InPress Media Group reported:

3x

READERSHIP GROWTH

2x

UNDERWRITING SUPPORT

5x

ACTIVE MEMBERS