SAN FRANCISCO — February 10, 2015 — Kiterocket, a brand driven communication agency specializing in life science, semiconductor, and solar companies, announced that Tor “Solar Fred” Valenza has joined the company as its in-house chief marketing officer for its dedicated solar practice. As part of the agreement, Valenza will integrate his strategic solar marketing agency, UnThink Solar, with the Kiterocket team to create a new marketing offering intent on helping solar, storage, and other cleantech companies grow revenues and become mainstream energy brands.

With the combination of resources and talents, solar clients will now have direct access to full-service public relations, digital services, video and animation, media buying, web design, social media, and other communication and marketing services.

“I’m really excited to join the team here at Kiterocket and introduce an unparalleled offering to solar companies,” stated Valenza. “UnThink Solar has helped many high profile solar brands with creative marketing strategies, but we haven’t had the resources to execute those strategies ourselves. Kiterocket has done a great job of becoming a relevant agency in the space over the last few years with its own brand of PR-forward marketing. Combined, we have the team and resources in place to bring amazing marketing ideas to life that can really impact our clients’ bottom lines.”

“Our approach to marketing and PR is simple: Align great process with great industry-specific talent. Bringing Tor on board and the ‘Unthink Solar’ mentality to drive that strategic marketing is the final piece of the jigsaw,” said Dave Richardson, managing partner at Kiterocket. “We’ve got a great team and a growing client roster in a solar market that is flying right now. We’re thrilled to have Tor aboard, and look forward to delivering great results for our clients and for the industry as a whole.”

Valenza is also known for his @SolarFred Twitter handle with over 10,500 solar followers. He will continue Tweeting from @SolarFred and writing his weekly UnThink Solar marketing blog on Renewable Energy World, which has built a loyal following of over 15,000 readers per week.


About Kiterocket

Modern brands need cohesive marketing and public relations strategies that understand how and where to communicate with their target audiences and create a loyal following. Kiterocket is a global brand, creative and communications agency focused on helping solar, cleantech, life science, and semiconductor industries to do exactly that. Our Creating Agents™ process specifically targets people who influence buying decisions and provides companies with a path to increased sales through brand development, creative expression and public awareness through well-executed PR and dynamic digital and social media strategies.

Interested in working with Kiterocket?

Contact Dave Richardson: or 415-994-1423.