The Kiterocket Experience Round Tables
Why not treat yourself to some professional development during SEMICON West and Intersolar? The Kiterocket Experience is just the place to take a break from your booth and sharpen your marketing skills at the same time.
Gather ’round the table with our experts in brand, digital marketing, and Asia PR & social media. We’ll be sharing trade secrets sure to boost your company’s visibility in the semiconductor and renewable energy space.
The Kiterocket Experience is located at the Samovar and B-Bar restaurants above Moscone North.
Each round table discussion will be offered on Wednesday and Thursday.
Reserve your seats at the tables:
- What’s in a Brand?
- Arm yourself with a step-by step process for developing your brand and its assets.
- A Crash Course in Social Selling for Account-Based Marketing
- Avoid cold calling dilemma, hone your LinkedIn skills, learn 7 easy steps to incorporate social selling into your busy day.
- Asia PR and Social media
- Learn about Asia’s different approaches to PR, and how to navigate the landscape of social media in China.
Request a seat at the table**
**Each session is limited to 8 participants. If you’d like to attend more than one session, please number your choices in order of preference. We will do our best to accommodate all requests. You’ll receive an email confirmation with your session(s) assignment.
What’s in a Brand?
There’s more to your brand than a name, logo, and tagline. Your brand should use visual and messaging elements to evoke desired perceptions about your organization. Join us for an insightful brand development roundtable that gets right to the heart of what a brand is and is not. Andrew DePoy, director of brand and creative strategies at Kiterocket, will lead you through a presentation on brands, brand development and branding.
Agenda:
- Welcome and introduction
- What is a brand and what do perceptions have to do with it?
- What a brand is not
- What is brand vision and how do you reach it?
- Using a process to develop your brand and its assets
- Brand development example
- How do you know it’s right?
- Q&A
Session offered:
Wednesday, July 11, 2018 at 10:00 am
Thursday, July 12, 2018 at 9:30 am
A Crash Course in Social Selling for Account-Based Marketing
A common misperception in many B2B industries is that companies already know who their customers are and don’t need marketing. The fact is almost every company can benefit from marketing – and if you know who you are targeting, chances are you focus more on cultivating and building relationships that straight-forward cold calling. Learn how to boost your lead generation skills with Kseniya Wegbrait, digital marketing manager at Kiterocket. You’ll come away with a better understanding of new Linked In tools, and be armed with the latest strategies for social selling; a critical marketing tool for B2B companies.
Agenda:
- What is social selling and how it can benefit B2B companies?
- Social selling and account-based marketing: Two sides of the same coin
- LinkedIn today:
- LinkedIn as a social selling power house
- Sales Navigator: an overview
- Social selling done right: Avoiding a cold calling dilemma
- Finding the Right People
- Engaging with insights
- Building relationships
- Everyone is social: 7 easy steps to incorporate social selling into your busy day
- Case study: TBA
- Q&A
Session offered:
Wednesday, July 11, 2018 at 9:00 am
Thursday, July 12, 2018 at 8:30 am
Strategies for Social Media and PR in Asia
More than ever, tapping into the semiconductor and solar markets in China, Japan, Taiwan, South Korea, and Southeast Asia regions is critical to your company’s bottom line. Typical public relations (PR) approaches and principles that are successful in the Americas and Europe often do not work well in Asia, due to the demographic, cultural, and linguistic variation.
Particularly in China, social networking is a distinct and enigmatic proposition for many western brands. Due to internet censorship and state restrictions that impact traditional social platforms, the market is dominated by domestic, Chinese social media outlets that have been developed under very different conditions.
Successful execution of PR and social media programs in Asia takes a special set of skills. Join Ina Chu, director of Kiterocket’s Asia practice, to learn best practices for successful engagement with Asia’s press and on China’s social media outlets.
Agenda:
- Market Characteristics
- Korea
- Japan
- Taiwan
- China
- Social media in China
- Weibo and Wechat
- Wechat function
- Wechat content
Session offered:
Wednesday, July 11, 2018 at 2:00 pm
Thursday, July 12, 2018 at 10:30 am