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Amanda Foley came into the PR world with a bang—her first media-management assignment involved the implosion of Seattle’s Kingdome stadium—and hasn’t slowed down since.

As managing partner, she brings 20 years’ experience to Kiterocket, helping consumer brands craft their messages, engage with audiences and connect the dots to new possibilities while improving their bottom line. A creative thought is never far off, whether brainstorming client initiatives or finding ways to innovate and evolve in a rapidly changing industry. Amanda oversees Kiterocket’s food and beverage practice while also leading digital marketing campaigns for all clients. She is keen on marrying research and analytics with PR and marketing, whether scouring big data for trends, pinpointing persona targets or improving impact measurement practices to wow the C-suite and prove the industry’s worth.

Prior to Kiterocket, Amanda co-founded Duo Public Relations with Rebecca Mosley. Duo PR became Kiterocket via an agency merger. She began her PR career at Edelman, working in Seattle’s consumer practice. Amanda holds a B.A. in Communications from Oregon State University.

Q&A

Within Kiterocket, what are you known for?

Solving problems. Moving at a fast pace. Writing catchy headlines. Introducing new ideas.

What is your proudest career moment or accomplishment to date?

Co-founding my own agency at the seasoned age of 27, with no money or plan, but with the conviction that I would never let it fail.

What is it you love about your practice area, and why did you choose to focus on this industry expertise?

Food. Restaurants. Travel. Beauty. Wellness. I talk to people about things I love and spend my free time thinking about how I can help my clients succeed. I encounter consumer products all day long, so I am constantly inspired by my work just going about my daily routine.

How would your colleagues describe you in three words?

Creative. Driven. Fun

What inspires you to get up every morning?

#Covfefe. My family. News recaps. The opportunity to cross ordinary tasks off my to-do list so I can focus on the extraordinary.