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Amanda Foley brings 20+ years’ experience to Kiterocket, spanning multiple communication fields.

As co-founder and CEO, Amanda sets the agency vision and holds herself accountable for results. A hands-on leader, she pairs her natural business acumen with creative thinking and roll-up-your-sleeves problem solving to drive agency growth.

A curious thinker, Amanda is naturally drawn to data and uses it to extract insights and implement strategies to achieve business goals for the agency and clients alike. She pairs this with a rich communications background, being well-versed in traditional PR, where she began her career, and digital marketing. Most recently she served as managing partner and digital director for Kiterocket, spearheading client work spanning SEO, email marketing, paid digital ads and website development. Understanding the intersection and inner workings of multiple communications disciplines enables Amanda to orchestrate big pictures that stay ahead of the industry curves.

Prior to establishing Kiterocket in 2017, Amanda co-founded Duo Public Relations in 2004, after beginning her communications career at a large global agency. She has provided communications counsel and outputs on behalf of many Fortune 500 companies and household names, led a number of award-winning campaigns, and helped companies of all sizes achieve their business goals through smart communications strategies and efficient execution.

An industry leader, Amanda served as President for Public Relations Boutiques International for the 2018-2020 term, representing a global peer network comprised of over 40 agency members across 15 countries. She resides in Seattle and holds a B.A. in Communications from Oregon State University.


Within Kiterocket, what are you known for?

Solving problems. Moving at a fast pace. Catchy writing. Introducing new ideas.

What is your proudest career moment or accomplishment to date?

Co-founding my own agency at the seasoned age of 27, with no money or plan, but with the conviction I would never let it fail.

What is it you love about your practice area, and why did you choose to focus on this industry expertise?

As CEO, I love all practice areas equally. I especially love the practice of running a business. I grew up in a family-run business, it's part of my DNA.

How would your colleagues describe you in three words?

Creative. Driven. Fun.

What inspires you to get up every morning?

#Covfefe. My family. News recaps. The opportunity to cross ordinary tasks off my to-do list so I can focus on the extraordinary.