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Amanda Foley brings 20 years’ experience to Kiterocket, spanning multiple communication fields.

An agency co-founder and director of Kiterocket’s digital practice, she leverages her deep background in traditional PR and applies it to a digital setting, achieving modern solutions amid a rapidly changing field.

As the digital team leader, Amanda drives strategy and creative direction for all projects, plus oversees implementation across a wide range of channels. Her team’s work includes complete website builds from scratch, savvy SEO, engaging video and multimedia production, effective email marketing, timely content marketing, and smart online ad and social media campaigns. She stays up-to-the-minute with digital best practices to help ensure clients take advantage of the latest tools and opportunities.

Specific to website projects, speaking the language of both communication experts and website developers, Amanda brings a unique talent to the table to bridge the gap between the two. She has a knack for taking storytelling opportunities, complex content and data sets, and spinning the assets into a user-friendly journey readily implemented by design and programming teams.

Prior to establishing Kiterocket in 2017, Amanda co-founded Duo Public Relations in 2004, after beginning her communications career at Edelman. She has provided communications counsel and outputs on behalf of many Fortune 500 companies and household names, led a number of award-winning campaigns, and helped companies of all sizes achieve their communication goals through smart strategy and efficient execution.

An industry leader, Amanda served as President for Public Relations Boutiques Internal for the 2018-2020 term, representing a global peer network comprised of over 40 agency members across 15 countries. She resides in Seattle and holds a B.A. in Communications from Oregon State University.

Q&A

Within Kiterocket, what are you known for?

Solving problems. Moving at a fast pace. Catchy writing. Introducing new ideas.

What is your proudest career moment or accomplishment to date?

Co-founding my own agency at the seasoned age of 27, with no money or plan, but with the conviction I would never let it fail.

What is it you love about your practice area, and why did you choose to focus on this industry expertise?

Digital-based PR and marketing is still the wild, wild west in many regards. Leaders in the field have the opportunity to shape and mold it on a daily basis. I'm an innovator and entrepreneur at heart, so not just keeping up with, but creating the changing landscape, is where I thrive.

How would your colleagues describe you in three words?

Creative. Driven. Fun.

What inspires you to get up every morning?

#Covfefe. My family. News recaps. The opportunity to cross ordinary tasks off my to-do list so I can focus on the extraordinary.