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As employee number four at Impress Labs, Danielle has been part of the Kiterocket fabric since the beginning.

She helped establish the very underpinnings of the agency, and ensures it runs like a well-oiled machine. Detail-oriented and organized, Danielle’s work is mostly behind the scenes as she manages the day-to-day accounting, administrative and HR functions at Kiterocket. She was also an integral part of organizing the Kiterocket lounge at SEMICON West for many years.

Danielle’s career began as office administrator at Smithco Marketing  & Communications in 2006, which was acquired by Impress in 2008; Danielle has held positions of increasing responsibility within the organization and was promoted to managing director of operations in 2022. Danielle holds a BA in Mass Communications with a focus on PR from the University of South Florida.


Within Kiterocket, what are you known for?

I run a tight ship to keep agency operations running smoothly. Everybody turns to me for answers to questions ranging from “Where’s the extra toilet paper?” to “Can you prepare a new client contract?”

What’s your proudest career moment or accomplishment to date?

Being the main organizer for the Impress Lounge at SEMICON West logistics. It’s been incredible to see the event grow over the years and to be a part of something truly amazing. It takes a lot of time, attention-to-detail, and a great team to make it all happen.

What is it you love about your practice area, and why did you choose to focus on this industry expertise?

While I originally joined the agency with an eye on a position in PR, I quickly realized my strengths were in the accounting and HR aspects of the business. I love that every day is different and has its own sets of challenges.

How would your colleagues describe you in three words?

analytical, dedicated, efficient

What inspires you to get up each morning?

Being around people who are passionate and focused and truly care about what they are doing and making an impact on this world.