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Known throughout the semiconductor industry as the Queen of 3D for founding 3D InCites and influencing the course of semiconductor device packaging technologies, Françoise brings 10 years of semiconductor experience plus 20 years of content-creation experience to Kiterocket.

As content director, her primary focus is supporting semiconductor clients wherever powerful words are needed—in blogs, technical articles, websites and more. She also lends a hand in other practice areas, managing an elite team of writers. Additionally, she continues her blogging and community-building efforts on 3D InCites.

Françoise holds a B.A. in Communications from the University of New Hampshire. She joined Impress Labs (now Kiterocket) in 2012. Prior to that, Françoise served as managing editor of both Advanced Packaging magazine and Solid State Technology. Her work also has been published in Chip Scale Review magazine.


Within Kiterocket, what are you known for?

Besides being the Phoenix office “Mom” who sends everyone off with “Make good choices!” I’m the go-to person for just the right turn of phrase or when someone needs an explanation of semiconductor technology.

What’s your proudest career moment or accomplishment to date?

Taking 3D InCites from concept to an influential information platform on all things heterogeneous integration is hands down my proudest moment. It showed me what I can achieve when I put my soul into something.

What is it you love about your practice area, and why did you choose to focus on this industry expertise?

While I never set out to become a thought leader in semiconductor technology trends when I took the job at Advanced Packaging, I find it to be a very interesting industry with kind, smart, interesting people who are excited about sharing their knowledge. I love that I get to travel the world to learn about it.

How would your colleagues describe you in three words?

Friendly. Optimistic. Talkative.

What inspires you to get up every morning?

The promise of starting the day with a good walk or yoga class, followed by spending nine hours in the company of comrades as we put our collective talents to work for our clients.