Jeff Fryer has more than two decades of integrated digital marketing experience, with a special focus on building strategy for B2B brands through social media.
Most recently, Jeff served as Director, Social Media at tech giant Arm, where he oversaw global social media strategy and practice for the brand. During his tenure there, he envisioned creative solutions tailored to brand/client needs in digital and social marketing. These projects included executive social media communication for the C-Suite, brand marketing rollouts, and niche campaigns like the “Generation Arm 2Z” program with GenZ ambassadors. Jeff oversaw all aspects of social media for Arm’s top-tier events, both organic and paid, and led a team of multiple social media managers on their own campaigns and projects.
Jeff is a voracious student of industry trends, but applies his extensive experience to the trends of the day to determine and analyze the most efficient, relevant, and effective solutions to a company’s specific needs. In 2021 and 2022, he served as a judge for the B2B Marketing Elevation Awards and the Drum Awards for Social Media in 2021.
Additionally, while at Arm, Jeff earned professional certifications in multiple marketing practice areas, including AI, digital advertising, digital marketing, inbound marketing, Google analytics, and LinkedIn marketing strategy and solutions.
Prior to that, Jeff spent several years in charge of the social media at Interactive Advertising Bureau (IAB), the trade organization setting standards in digital advertising for top tier media companies and advertising agencies all over the world.
Jeff began his career in music and entertainment marketing, honing his storytelling and content skills.
Jeff holds a B.A. in Music Business from Western Illinois University, and a certification in Winning Brand Strategies from Northwestern University’s Kellogg School of Management Executive Education program.
Jeff lives in Austin, TX with his wife, their two kids, and a friendly black Labrador named Louis.