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“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  — Maya Angelou

Rebecca is an agency co-founder and serves as Kiterocket’s COO. She is, in short, the change agent responsible for making the agency work better, solve problems faster, and embrace the growth mindset.

As COO, Rebecca draws on more than two decades of business leadership to design and implement internal operations, work directly with Foley to establish policies that promote company vision and growth, and nurture agency culture and employee satisfaction. For her, business is never “just business.” Rebecca takes personal pride in ensuring agency encounters, both externally and internally, are impactful, respectful, and enlightening.

Additionally, Rebecca continues to provide senior strategic support to select agency clients, where she marries her marketing expertise with a passion for storytelling and psychology into emotionally intelligent campaigns that connect brands to their target audience.

A graduate of the University of Denver with degrees in Psychology and Communications, Rebecca began her public relations career at the Edelman Seattle office, where she met Foley. Rebecca is active in organizations pushing the public relations industry forward and currently serves on the national board of the Public Relations Society of America (PRSA) Counselors Academy as Incoming Chair. She proudly supports both local and national consumer sustainability efforts to reduce and reuse consumer waste, ensure responsible food sourcing, and maintain green spaces and national parks for generations to come. Rebecca resides in Seattle with her two daughters.


Within Kiterocket, what are you known for?

I’m a fixer. I enjoy the challenge of untangling a crazy deadline, clearing broken lines of communication, clarifying a cloudy objective or mending an inadequately prepared Manhattan.

What is your proudest career moment or accomplishment to date?

Riding the highs and lows of entrepreneurship for the last two decades. The experience gives me insight and compassion for client pain points, whether they are just starting up or starting a new product launch.

What is it you love about your practice area, and why did you choose to focus on this industry expertise?

I love to be the connector. The trend finder. The Oh-My-God-I-can’t-go-another-day-without-that finder. For me, “advancing brands advancing the world” isn’t just business, it’s personal.

How would your colleagues describe you in three words?

Tenacious. Playful. Maven.

What inspires you to get up every morning?

Who doesn’t love the beginning of a new day? No matter how wonderfully you slay the day before or how badly it kicked your butt, you always get a fresh start. The a.m. is also the most acceptable time of day to consume obscene quantities of caffeine, so that in and of itself gets me off my pillow.