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A passionate PR strategist and brand marketer, Rebecca excels at teasing out storylines that emotionally connect brands to consumers.

As a managing partner, she oversees the agency relationship and brand strategy for Kiterocket’s growing roster of consumer clients. Rebecca is also responsible for business operations, company growth and staff development in the Seattle office, as well as for nurturing internal employee satisfaction and company culture within Kiterocket.

Rebecca holds a B.A. in Psychology and Communications from the University of Denver. She began her career in public relations at the Edelman Seattle office, where she met her original business partner, Amanda Foley. The two founded Duo PR in 2004, and later they joined forces with Martijn Pierik and Dave Richardson of Impress Labs to form Kiterocket in 2016. Rebecca is active in organizations pushing the public relations industry forward and serves on the board of the Public Relations Society of America (PRSA) Counselors Academy.

Q&A

Within Kiterocket, what are you known for?

I’m a fixer. I enjoy the challenge of untangling a crazy deadline, unreasonable request or inadequately prepared Manhattan.

What is your proudest career moment or accomplishment to date?

Riding the highs and lows of entrepreneurship for the last decade. The experience gives me insight and compassion for client pain points, whether they are just starting up or starting a new product launch.

What is it you love about your practice area, and why did you choose to focus on this industry expertise?

I love to be the connector. The trend finder. The Oh-My-God-I-can’t-go-another-day-without-that-product finder. Playing in the consumer space allows me to do this daily.

How would your colleagues describe you in three words?

Tenacious. Playful. Maven.

What inspires you to get up every morning?

Who doesn’t love the beginning of a new day? No matter how wonderfully you slayed yesterday, or how badly it kicked your butt, it’s always a fresh start. It’s also the most acceptable time of day to consume obscene quantities of caffeine, so that in and of itself gets me off my pillow.