Our team at Kiterocket conducted an informal survey of people on the street outside our offices and asked mostly college educated people to fill in the blank: “Solar energy is______.” The responses we got varied in many ways, but one answer we heard fairly consistently was that solar energy is “the future.”

Given that the U.S. solar industry alone has facilitated more than 1 million solar installations and is powering homes, businesses and utility-scale plants, we became a bit peeved hearing that answer so often, so we used SEIA’s new #SolarIsNow hashtag and made this video.

Solar energy is not just the future. Solar is here today, and it’s only going to become increasingly available and present in the U.S. and around the world. Please watch, embed on your website, and share on your social networks.

Solar on the street from Impress Labs on Vimeo.