DEEP EXPERIENCE. DEEP CONNECTIONS.
No agency in the semiconductor and microelectronics world has more. We counsel companies large and small across the industry ecosystem, providing broad perspective on technology developments and their impact on the global landscape.
EXPANSIVE SERVICES
We provide access to a deep bench of experts for business advice, counsel, and specialized content development. Our roster of former industry business executives and journalists, industry analysts, and technical writers are all are on a first-name basis with the key media and influencers clients need to reach.
GLOBAL REACH
Looking for global reach? We’re there for you. Thanks to in-house expertise and longstanding personal relationships with regional media, no agency is better positioned to support client business in Asia. Our cultural understanding allows us to provide the support companies need when entering the U.S. and European markets—especially important considering the governmental policies created to drive innovation and manufacturing in the semiconductor sector.
Industry Leadership
Kiterocket is known as an industry mover and shaker. We’ve hosted the largest hospitality lounge and industry party at SEMICON West, the leading semiconductor manufacturing conference, for more than a decade. We have deep ties to industry trade groups, and we’re often called upon for our leadership and insights from businesses and trade associations alike. Our agency is your go-to resource for building connections with these organizations.
Local Engagement
Headquartered in Phoenix, a growing semiconductor hotbed, Kiterocket has engaged with the city to play an active part in the economic development of Arizona’s semiconductor business, including our notable role in helping bring SEMICON West to Phoenix in 2025 and beyond. Kiterocket is also a key contributor to Greater Phoenix In Business Phoenix Magazine, producing content for its monthly “Semi Insights” section covering local semiconductor industry developments.
Establishing or building a presence in the vibrant semiconductor and microelectronics markets? Kiterocket is ready to help you generate a nonstop wave of interest with the best marketing and communications support in the industry.
Industry Clients
Practice Expertise
Martijn Pierik
Chair
Martijn is a known leader in the semiconductor industry, having driven marketing strategies and activities for a wide range of companies spanning semiconductors and MEMS, chip making equipment, software and services, electronic materials & consumables, advanced packaging and more. He combines his understanding of chip-making technology, the semiconductor and global markets and strong strategic marketing background to support Kiterocket clients achieve business success. He was recognized by VLSI Research (now TechInsights) as a 2018 Semiconductor Industry All Star for rebuilding the value proposition that an industry-focused PR agency can deliver. Martijn was also recognized as one of the 19 Top Leaders of 2023 by InBusiness Magazine for Greater Phoenix. Contact: martijn (at) kiterocket (dot) com
Amy Smith
Managing Director, Technology
Amy brings a deep understanding of the semiconductor equipment, materials and manufacturing space, having worked with companies in the space for more than 25 years. Her client roster ranges from small startups to multi-billion-dollar enterprises representing a wide range of technologies, and she’s led several companies to and through acquisition. Combined with her strong marketing acumen, she leverages this market knowledge to support all technology practice clients, leveraging her expertise and coaching account teams to develop communications strategies and plans that move the bar for Kiterocket’s clients. Contact: asmith (at) kiterocket (dot) com
Additional Subject Matter Experts
As a communications and brand expert, Andrew leads our brand development efforts. Known for his brand workshops and corporate messaging work, Andrew helps set up our clients for success. Around the office, he is also known for his quick wit and groan-worthy, face-palm puns.
Dean Freeman is a semiconductor industry techno-marketing explorer, looking at how the industry is evolving, how that will impact our clients, and how Kiterocket can help them take advantage of those changes. In winter he teaches skiing, and in summer you'll find him on or in the water.
With 20 years in strategic communications for electronics and tech, Ina excels in PR and event management in the Asian market. She delivers exceptional outcomes for her clients with her easygoing nature, strong relationships, and the emotional intelligence and depth she brings to her work.
Joe leverages his decades of industry leadership experience as a subject-matter expert and business development resource for the agency. Passionate about a care and concern culture, learning, and meeting new people, Joe enjoys family time, travel, and serving the community.
A 30-year tech PR and communications veteran, Lisa parlays her love of language and storytelling into developing impactful content for Kiterocket clients. Single mom to her daughter (and many pets), Lisa is an avid reader, music lover, and San Francisco Giants and 49ers fan.
Sandy is a driven PR pro and natural storyteller. Her deep tech background helps to secure earned media results for clients. She loves hiking, boating, tending to her garden, and spending quality time with her husband, two children and three dogs.
