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A native of Taiwan with a considerable amount of high-tech and cultural experience gained from both academic training and professional development, Ina is Kiterocket’s secret weapon for approaching PR and marketing in all Asia markets.

Ina joined Kiterocket (then Impress PR) in 2008, and is responsible for client services in China and Taiwan and agency partner relations in Korea and Japan. Her experience in internal and external PR, event management and product promotion have sharpened her ability to identify and quantify objectives and develop and execute detailed business plans.

Prior to joining Impress Labs, Ina held several PR and marketing positions at Taiwan Mobile Corporation. She received her MA in marketing from University of Illinois – Urbana – champaign. While based in Silicon Valley, Ina spends much of her time in the Asia-Pacific region to ensure Kiterocket’s clients get the best service possible.

Q&A

Within Kiterocket, what are you known for?

I am known as the Kiterocket night owl, because I usually work at night to have more overlap with Asia.

What’s your proudest career moment or accomplishment to date?

While I feel accomplished every time I finish a successful event, the one I had inadvertently scheduled during a typhoon is most memorable. I was worried none of the editors would show up because of the bad weather and the hour-long train ride to the venue. However, everyone who was invited showed up. I was very thankful and appreciated their support.

What is it you love about your practice area, and why did you choose to focus on this industry expertise?

My favorite aspect of the semiconductor business is the non-stop learning. The opportunity to know and understand how clients’ technology enable the industry and how these technologies will affect our lives keeps my motivated and excited.

How would your colleagues describe you in three words?

Knowledgeable, effective, tenacious.

What inspires you to get up each morning?

Asia, particularly China, is an ever-changing market with no dull moments. The fast pace inspires me to jump out of bed and scan news first thing in the morning every day!