Melanie Wilhoite draws on more than 30 years’ experience in PR, integrated marketing, brand management, journalism, and business ownership to deliver effective marketing strategies rooted in sound business principles.
As Senior Director, Strategy, she works across sustainable living and technology practices to build integrated cross-channel programs that strengthen brand perception and generate ROI. She is part of the Kiterocket leadership team.
Melanie started her PR career in couture fashion in San Francisco before serving a variety of CPG clients at Edelman Los Angeles. She went on to co-found boutique Seattle-based PR agency WHaM Communications, became General Manager of Edelman’s Seattle office, then Western Region head of Edelman’s creative boutique Ruth: Brands + Experiences. She served as Director, Marketing & Brand Management at Premera Blue Cross/Blue Shield of WA, OR and AK before owning and operating her own powersports dealership in Central Washington State. She was a co-founder of Seattle PR firm Action Mary until it merged with Kiterocket in 2023. She is experienced in B2B, B2C, and B2B2C in consumer, consumer tech, healthcare and more. She holds an M.B.A. from the University of Washington and a B.A. in Economics from the University of California, Berkeley.