This past December, SEMICON West made its post-COVID debut at the Moscone Center in San Francisco. Even with COVID transforming this event into a hybrid model, we were more than happy to see a healthy number of in-person attendees and exhibitors, especially given the circumstances. We participate in this conference for the chance to do what we do best— to build those key relationships that fuel us as an agency. And with COVID flipping the event industry upside down, it was nice to finally get back into it, both for our clients and for ourselves.

So, how did we make the most of it? For starters, we came back with a bang by re-opening our Kiterocket Lounge at the B Restaurant and Bar on the roof of Moscone North. As something we do every year at SEMICON West, this represented our eager entrance back into the tradeshow world. Even though we can’t predict the future to tell you if events will ever be the same, we know one thing for certain: that hosting the Kiterocket Lounge was a beautiful (and much-appreciated) end to 2021. We can adapt to virtual events, but nothing will ever beat face-to-face communication.

As our Lounge bustled with client meetings with semiconductor industry leaders, there was one part of the experience that really stood out—the Kiterocket Lounge after-party. We host this event every year at SEMICON, and we’re proud to say that it went even better than anticipated. From marketers and engineers to news media and analysts, we believe the party illuminated the tight bond we share as industry professionals. This experience was made possible by our incredible sponsors, Macquarie Semiconductor & Technology Group and NSTAR Global Services.

With SEMICON West 2021 now behind us, we’re looking forward to what’s in store for 2022. SEMICON West 2022 will take place from July 11-14 back at the Moscone Center—it’s home base since 2005. And this year’s tradeshow is bringing us something brand new: an integration with the FLEX Conference & Exhibition. With SEMICON West and FLEX  coming together as one, we’re excited to see emerging innovations from partnerships formed by SEMI-FlexTech, SEMI-NBMC and SEMI-NextFlex.

If your company will be attending in-person in 2022, we highly recommend a Kiterocket Lounge sponsorship to make the most of your time at the event. Because as you know, most trade show business happens off the show floor. Through the Kiterocket Lounge, you’ll be able to build your key client relationships in a private, upscale rooftop setting. You’ll also get custom signage and branding throughout the space, as well as the opportunity to bring your guests to the 2022 Kiterocket Lounge after-party.

Right now, we’re offering Premium and Lounge sponsorship opportunities, as our top-tier packages have already sold out. In addition to Macquarie Semiconductor & Technology and NSTAR Global Services, some of our past sponsors have been ASM America, JE Dunn Advanced Industries, AG Semiconductor Services and more.

Are you excited for SEMICON West 2022 and want to learn more about sponsoring the Kiterocket Lounge? Contact us today for more information on how we can help you make the most of SEMICON West 2022.